@NancyDuarte #resonate #free #book on making presentations: what if you could *really* turn your audience into a hero?
I’m reading the beginning of this great book from Nancy Duarte she just released for free in beautiful HTML 5: Resonate. The book’s (or the beginning of it at least) is about the Monomyth as it’s been described by Joseph Campbell in “A Hero’s Journey”.
The purpose of a presentation should be to tell a story and make your audience like it is the hero of it, by making it visualize “what could be” in comparison to “what is“. The intent is to “sell” your proposal of how to achieve the “what could be” part of your message.
Yet, I’m thinking of all these strength-based approaches to change I’ve learned these recent years. For instance:
- Appreciative Inquiry could be used to have people remember of personal situations where they lived the opposite of the problem (that is a strongly positive situation, that is, an experience of “what could be”). Combined with the social constructionist principle of AI, this could help people co-create their journey rights when you’re presenting (instead of waiting for the “call to action” to start it at the end of the presentation)
- Solution Focus is explicitly based on the premise that the Future Perfect has already happened, at least partially,and to find again what behavior supported it at that time that could be amplified and done again.
So, instead of just encouraging your audience to just imagine them being a hero, what about having them remember they’ve already been the hero, and probably more than once?
Indeed, the story has already begun albeit in a masqueraded way. The real threshold would then be to have them commit to it and reveal it to the world.
Instead of holding the mirror where the audience can see itself in, what about giving them the mirror to play with? To discover sides of themselves they’ve never imagined they had? And then let them experiment with it right away?
This, I will ponder. I will continue reading the book, because it’s just excellent so far!