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Home » Change » People don’t buy what you do, but why you do it (#TED talk by Simon #Sinek)

People don’t buy what you do, but why you do it (#TED talk by Simon #Sinek)

March 22nd, 2011 Posted in Change Tags: , , , , , , , , ,

I think you will spend 20 seconds reading this post

Go check this empowering video available here (and maybe the corresponding book also).

Simon greatly explains that people don’t buy what you do or how you do it, but why you do it.  He also explains that you need to have this in mind in order to cross the chasm to get the vast majority of your niche buy your product.

 

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